I came to the conclusion, many years ago, that we should listen harder to quiet folk. And here I’d like to explain why.
If you’re planning to travel by aeroplane again (at some time in the future!) you’ll be pleased to know that pilots are trained to avoid goal obsession. In this short Insight, I want to explore why you need to avoid goal obsession too – and why you need to be extra ‘wary’ of those around…
How often do you stop and think about what’s really important for your personal happiness? What activities seriously lift your mood – without giving you a hangover afterwards? In this extract from one of my books – I’ll tell you mine.
Most people in business say ‘I don’t like selling’ or ‘I don’t want our marketing to be salesy‘ … and I absolutely get that. No one wants to be viewed as a ‘cheezy, sleazy’ salesperson, do they? But if being ‘salesy’ is absolutely not what selling is about, what’s the secret?
Updated following the tragic recent death of ‘day trader’ Alex Kearns. This Insight is aimed at helping anyone (like my fictional character Joe, in the story below) to understand the real and horrendous risks of spread betting before it’s too late. Please share with your friends.
If you’re interested in selling (or you need your team to sell) a lot more of your products or services for the same or less effort, then this Insight is for you. This is also probably the most valuable business tip I know.