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Achieving more

Does your content need a good SCAN?

Is it working hard enough for your business?

3rd December 2025 Does your content need a SCAN. Paul Claireaux

Does your content need a good SCAN?

Is it working hard enough for your business?

3rd December 2025

On this page, you’ll learn about a valuable NEW content scanning service The service is designed primarily for financial planning/advice business owners offering educational Insights on Money (and Money Psychology) topics. However, it could also help you if you offer other professional services in this or other sectors. The aim is simple: to help you…

Four more ways to choose good boxes for your money.

Exploring the second half of the FILTRATE checklist

25th November 2025 FILTRATE Checklist. Points 5 to 8. Paul Claireaux

Four more ways to choose good boxes for your money.

Exploring the second half of the FILTRATE checklist

25th November 2025

A 6 to 12-minute read – depending on your speed This is the last of four Insights on how to choose the right boxes for your money. Here, we’ll complete our eight-point FILTRATE checklist – and so, equip you to assess any financial product (or strategy) that anyone could ever put to you.

Thinking about choosing boxes for your money?

Let's be clear, you don't start here!

25th November 2025 It pays to keep an open mind. Carl Sagan. Paul Claireaux

Thinking about choosing boxes for your money?

Let's be clear, you don't start here!

25th November 2025

A 10 to 20-minute read – depending on your speed This is the first of four Insights on how to choose the right boxes for your money. In this series, we’ll equip you with an eight-point checklist for assessing any financial product (or strategy) that anyone could ever put to you. And this checklist will…

Five reasons we don’t talk about money.

And how to overcome them.

4th November 2025 Elephant in the room.

Five reasons we don’t talk about money.

And how to overcome them.

4th November 2025

A 10 to 20-minute read, depending on your speed. This is the first of two Insights for anyone who struggles to talk about (and deal with) personal money matters. And that’s most of us from time to time! Here, we’ll explore the first five of ten reasons we might find it hard to talk about…

Five (more) reasons we don’t talk about money

and how to overcome these blocks.

4th November 2025 Lone Elephant. Paul Claireaux

Five (more) reasons we don’t talk about money

and how to overcome these blocks.

4th November 2025

A 10 to 20-minute read, depending on your speed. This is the second of two Insights for anyone who struggles to talk about (and deal with) personal money matters. And that’s most of us at times! Here, we’ll explore another five (of ten) reasons we might find it hard to talk about money, whether with…

Need more “BANGS” for your marketing bucks?

What if you could save 50% to 90% on your content marketing costs?

25th October 2025 Need more BANGS 3. Paul Claireaux

Need more “BANGS” for your marketing bucks?

What if you could save 50% to 90% on your content marketing costs?

25th October 2025

This is the third of three Insights for owners of financial planning and advice firms—on cutting your marketing costs.  If you’re building or enhancing your (consumer-facing) educational library, this Insight is definitely for you. This is a 15 to 20-minute read, depending on your speed. 

How could you build a great financial education program?

And what might your program cost?

18th October 2025 Marketing too hard and expensive. Paul Claireaux

How could you build a great financial education program?

And what might your program cost?

18th October 2025

In this series of three posts (for financial planners and advisers), I explore why great financial education programs can cost £200,000 or more over time. And I show you how to eliminate most of those costs—and the immense work these projects can demand of you. In the first short post, I explored the question of…

How much educational content is enough?

What's essential for success in content marketing?

14th October 2025 How much is enough. Paul Claireaux

How much educational content is enough?

What's essential for success in content marketing?

14th October 2025

This is the first of three posts for owners (and content marketing managers) of financial planning and advice firms. In this series, you’ll learn why a great consumer-facing educational library could cost £100,000 to £200,000 over time. And I show you how to eliminate most of those costs and the immense work that these projects can…

Do you really need a coach?

and are they worth paying for?

9th October 2025 IDEAL work. IKIGAI. Paul Claireaux.

Do you really need a coach?

and are they worth paying for?

9th October 2025

I like this ‘IDEAL’ work concept – but it’s a high bar to reach. And we must take care not to beat ourselves up when we’re not in that central zone – which is likely to be much of the time. Also be aware that this Venn diagram is often wrongly used to describe the…

Six ways to rate a content creator? (Part 2)

Does the content go deep enough to fascinate your audiences?

5th October 2025 How do you rate a content supplier. Part 2. Paul Claireaux

Six ways to rate a content creator? (Part 2)

Does the content go deep enough to fascinate your audiences?

5th October 2025

This (10-minute read) is the second of three Insights for owners of Financial Planning and Advice firms, in which I outline six questions to help you assess any potential (or existing) content supplier. If you’d rather talk than read about these six tests, you can book a meeting here

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