Achieving more

Five reasons we don’t talk about money.

And how to overcome them.

Elephant in the room. Paul Claireaux

Five reasons we don’t talk about money.

And how to overcome them.

A 10 to 20-minute read, depending on your speed. This is the first of two Insights for anyone who struggles to talk about (and deal with) personal money matters. And that’s most of us from time to time! Here, we’ll explore the first five of ten reasons we might find it hard to talk about…

Six ways to rate a content creator? (Part 3)

Do they expand your Insight library, and are their fees fair?

How to rate a content creator. Part 3. Paul Claireaux

Six ways to rate a content creator? (Part 3)

Do they expand your Insight library, and are their fees fair?

This (10-minute read) is the last of three Insights for owners of Financial Planning and Advice firms, in which I outline six questions to help you assess any potential (or existing) content supplier. If you’d rather talk than read about this checklist, book a meeting with me here. 

Does your firm make a clear client promise?

and is it helping you to stand out from the crowd?

Stand out in sea of grey. Paul Claireaux

Does your firm make a clear client promise?

and is it helping you to stand out from the crowd?

Does your firm make a clear client promise? And is it helping you stand out from the crowd? Your ideal clients are making a decision about your firm in seconds. What are they hearing? And can everyone in your firm — and your professional introducers — give the same answer? Here’s a quick test. Ask…

Does your content need a good SCAN?

Does your content need a SCAN. Paul Claireaux

Does your content need a good SCAN?

On this page, you’ll learn about a valuable NEW content scanning service The service is designed primarily for financial planning/advice business owners offering educational Insights on Money (and Money Psychology) topics. However, it could also help you if you offer other professional services in this or other sectors. The aim is simple: to help you…

What is ‘Education-First Marketing’?

And why is it KEY to business success now?

School children. Hands up. Paul Claireaux

What is ‘Education-First Marketing’?

And why is it KEY to business success now?

A 10 to 20 minute read, depending on your speed. In this Insight, I’ll explore why leading firms (in all professional services) now take an education-first approach to marketing. And we’ll see why this is crucial to your firm’s long-term success, regardless of how you obtain enquiries for your services. Do you ask clients to…

Why does content creation take so long?

and what can you do to save most of those costs?

How much time. Paul Claireaux.

Why does content creation take so long?

and what can you do to save most of those costs?

Why does content creation take so much time? Here’s an outline of why content creation takes so much time. First, it takes a financial planning qualified and skilled writer between 30 and 60 minutes (per 100 words) to create and finish a solid educational Insight of between 2,000 and 3,000 words. Yes, that sounds like…

What REALLY matters to you?

Here's a funny but powerful way to think about it

Achieve more of what matters to you

What REALLY matters to you?

Here's a funny but powerful way to think about it

So what really matters to you? Let’s have a think with this wonderful – and funny – story on the meaning of life

How to start your search for meaning

and the four places you'll find them

Frankl. Pulled by Goals. Paul Claireaux

How to start your search for meaning

and the four places you'll find them

If you’re on a search for meaning in your life, there can surely be no better place to start than by reading the ideas of Viktor Frankl – in his book ‘Man’s search for meaning’

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