Insights
What is selling really about?
9th November 2019What is selling about? Well, I guess I’m qualified to offer a view on this as I used to be the UK’s top B2B sales guy at Clerical Medical, a blue-chip investment and pensions house. Sorry if that sounds ‘braggy’ – I don’t mean it that way. It’s just that we live in a world…
Why there’s no F in change
22nd October 2019
Why there’s no F in change
22nd October 2019If you want to make a change in your life, to achieve more for yourself or your loved ones, this is the best way to start that journey. This Insight is one of many you’ll find on this site that explores solid (evidence-based) ideas to help you with personal change. If you like this one,…
How to write a strong news story
19th October 2019
How to write a strong news story
19th October 2019What makes for a strong news story? In this Insight, I’ll share what a media trainer told me about that. I’ll also offer my own views on how the ‘strong news’ approach creates misleading and potentially harmful stories about money, investing and pensions and what you can do about it.
Do you really need a coach?
16th October 2019
Do you really need a coach?
16th October 2019I love that ‘Ikigai’ concept, don’t you? The question is, do you really need a coach to help you find your ‘sweet spot’ in life?
How to write stuff worth reading
14th October 2019
How to write stuff worth reading
14th October 2019In this second in a series of Insights on writing (for financial advisers and product providers), I’ll explore how you can achieve both of Franklin’s goals by writing just one series of articles. Also, for anyone happy to forego the ‘fame’ opportunity, I’ll look at the minimum goals you’ll want to set for your client-facing…
How to get great content on your website
8th October 2019
How to get great content on your website
8th October 2019In this first of a new series of Insights, we’ll look at the enormous benefits of having great content on your website – and how you can get it there without a lot of stress and cost.
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