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Achieving more

What is ‘Education-First Marketing’?

And why is it KEY to business success now?

4th September 2025 School children. Hands up. Paul Claireaux

What is ‘Education-First Marketing’?

And why is it KEY to business success now?

4th September 2025

A 10 to 20 minute read, depending on your speed. In this Insight, I’ll explore why leading firms (in all professional services) now take an education-first approach to marketing. And we’ll see why this is crucial to your firm’s long-term success, regardless of how you obtain enquiries for your services. Do you ask clients to…

Why does content creation take so long?

and what can you do to save most of those costs?

18th February 2025 How much time. Paul Claireaux.

Why does content creation take so long?

and what can you do to save most of those costs?

18th February 2025

Why does content creation take so much time? Here’s an outline of why content creation takes so much time. First, it takes a financial planning qualified and skilled writer between 30 and 60 minutes (per 100 words) to create and finish a solid educational Insight of between 2,000 and 3,000 words. Yes, that sounds like…

What REALLY matters to you?

Here's a funny but powerful way to think about it

17th February 2025 Achieve more of what matters to you

What REALLY matters to you?

Here's a funny but powerful way to think about it

17th February 2025

So what really matters to you? Let’s have a think with this wonderful – and funny – story on the meaning of life

How to start your search for meaning

and the four places you'll find them

12th February 2025 Frankl. Pulled by Goals. Paul Claireaux

How to start your search for meaning

and the four places you'll find them

12th February 2025

If you’re on a search for meaning in your life, there can surely be no better place to start than by reading the ideas of Viktor Frankl – in his book ‘Man’s search for meaning’

Do you really need a coach?

and are they worth paying for?

14th January 2025 IDEAL work. IKIGAI. Paul Claireaux.

Do you really need a coach?

and are they worth paying for?

14th January 2025

I quite like this ‘IDEAL’ work concept – but it’s a high bar to reach – and we need to take care not to beat ourselves up when we’re not in that central zone – which is likely to be much of the time. Also be aware that this Venn diagram is often wrongly used…

Do you need to set goals?

or are you better off without them?

12th January 2025 Goals do you need them

Do you need to set goals?

or are you better off without them?

12th January 2025

Whether it’s on New Year’s eve, or any other day of the year, not everyone likes to set goals – and they’re not always necessary either! So, let’s take a balanced look at the pros and cons of having goals.

Start with why but…

don't forget what, when, how, where and who

11th July 2024 Start with why but...

Start with why but…

don't forget what, when, how, where and who

11th July 2024

A great many business and marketing consultants have fallen in love with Simon Sinek and his book, ‘Start with why’… but not everyone is that keen on Sinek’s ideas, and here’s why!

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