A great many business and marketing consultants have fallen in love with Simon Sinek and his book, ‘Start with why’… but not everyone is that keen on Sinek’s ideas, and here’s why!
In this Insight for leaders of financial planning, advice and coaching firms, I explore a proven way to build more trust with consumers – while reducing costs and risks in your business. This is a 10 to 20-minute read – but it could save you £100,000 in content creation costs over the next few years….
If you’re anything like me, you’ll know that being different can sometimes be tough. Most people find it easier to agree (or go along) with the majority.
Who wants to be – a less busy bee? Lots of us do, so let’s explore how to achieve more of what matters to us – without getting frazzled on the way?
I came to the conclusion, many years ago, that we should listen harder to quiet folk. And here I’d like to explain why.
If you’re planning to travel by aeroplane again (at some time in the future!) you’ll be pleased to know that pilots are trained to avoid goal obsession. In this short Insight, I want to explore why you need to avoid goal obsession too – and why you need to be extra ‘wary’ of those around…