Would you dance with a ‘lone nut’ ?
And encourage others to join a NEW movement
If you’re anything like me, you’ll know that being different can be tough sometimes.
It’s often easier to stick with the majority.
That’s not to say I go looking for arguments, but I like solving problems and finding ways to improve things.
And not everyone’s up for the challenges that result!
How do you react to statements like this?
When someone tells you:
‘This is the way everyone does things around here’
What’s your immediate thought?
Mine is this,
that’s interesting, but I wonder how we might do that better, faster and at lower cost ?
After all, this is fundamentally how we all get better living standards, right?
We find better, quicker and cheaper ways of doing things.
I mean, where would we be today, if we’d sat back and agreed with the majority that ‘the car’ or the ‘aeroplane’ would ‘never catch on’?
That said, I understand… life (and business) can be extremely hard when you offer a new way of thinking; when you’re trying to start a new movement.
Change is scary for people – for a while.
So, if this is you – and you’re trying to get your message out there, you’ll know that this is no walk in the park.
Yes, we have the internet but there’s so much on there that for most people, regardless of the quality of their work, it’s almost impossible to cut through.
Did you know that 300 hours of NEW video is loaded onto YouTube every minute!
I don’t know about you – but I’m struggling to keep up with it all 😉
We’re simply overwhelmed by all the “noise” these days.
How can you stand out?
The chances are you know the benefits of the changes you want to make, but it can take a long time to persuade others that your new way is better.
And, as this beautiful video (from Derek Sivers) demonstrates, ‘lone nuts’ like us tend to have more fun with a tribe of followers.
Yes, that guy is exactly like me, a lone nut – when I first started my movement.
Thankfully, it’s got going now, but I always welcome more dancers – so why not join in and share this with your friends?
What a hilarious example of human behaviour
The fact is, most people prefer to stick with the majority.
And who can blame them for taking their time to join in – in this case.
That guy really is a nut!
Most people will only make a move after they see a couple of others making it.
And this ‘tipping’ point comes when we realise that ‘staying put’ risks being stuck with a new minority.
This is not *just* a funny video
This is behavioural science in action, and to learn more about it, read Duncan Watts book, Everything is obvious -once you know the answer.
There you’ll find insights into what it takes for crowds to grow – or for riots to start.
Scary stuff that.
The theory even explains what’s happening when we follow other people’s ‘likes’ – to choose a book or piece of music on Amazon.
In a nutshell, we prefer to follow others than think (too hard) for ourselves.
The theory is this is a brain energy saving habit.
Here’s a link to Watts’ book and lots of my other favourites
Conformity bias is a strong force
As is our desire to obey authority figures – as we saw here
And this has relevance for planning our money – because the best ideas for doing that have moved on too.
So, don’t get stuck with the old (tedious and expensive) way of doing things.
And join me in the dance here – for a new and smarter way of thinking.
How would YOU like to communicate?
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Either way, I promise you that the ideas I share are powerful and proven. And a ton more fun than what you’ll hear from the old school.
You might even save yourself a fortune in fees as well.
Thanks for dropping in
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