Articles by Paul Claireaux

What is selling really about?

and why you simply can't avoid it.

Happy couple

What is selling really about?

and why you simply can't avoid it.

What is selling about? Well, I guess I’m qualified to offer a view on this as I used to be the UK’s top B2B sales guy at Clerical Medical, a blue-chip investment and pensions house. Sorry if that sounds ‘braggy’ – I don’t mean it that way. It’s just that we live in a world…

Why there’s no F in change

and why we need (a bit of) discomfort to achieve that.

Leaping for change

Why there’s no F in change

and why we need (a bit of) discomfort to achieve that.

If you want to make a change in your life, to achieve more for yourself or your loved ones, this is the best way to start that journey. This Insight is one of many you’ll find on this site that explores solid (evidence-based) ideas to help you with personal change. If you like this one,…

How to write a strong news story

…and why reading those stories can mislead you about money

How to write a strong news story

How to write a strong news story

…and why reading those stories can mislead you about money

What makes for a strong news story? In this Insight, I’ll share what a media trainer told me about that. I’ll also offer my own views on how the ‘strong news’ approach creates misleading and potentially harmful stories about money, investing and pensions and what you can do about it.

How to write stuff worth reading

and do something worth writing about

Franklin. Not be forgotten.

How to write stuff worth reading

and do something worth writing about

In this second in a series of Insights on writing (for financial advisers and product providers), I’ll explore how you can achieve both of Franklin’s goals by writing just one series of articles. Also, for anyone happy to forego the ‘fame’ opportunity, I’ll look at the minimum goals you’ll want to set for your client-facing…

How to prevent arguments about money

and minimise the need to talk about it at all

Arguments about money

How to prevent arguments about money

and minimise the need to talk about it at all

If you have arguments about money with your partner – or you sense an argument is brewing – this Insight is for you. You might also find this Insight useful even if ‘money is no problem’ in your home, currently, or to share it to help others.

Financial Secrets for thirty somethings

Part 1 - the questions about money we all share

Financial Secrets for thirty somethings

Financial Secrets for thirty somethings

Part 1 - the questions about money we all share

Early last year (January 2018) a young Irish lady, Niamh (who now works in London) posted a question about financial planning on LinkedIn … … and it went viral! Yes, incredibly, within just a few days her post attracted many thousands of likes and over 1,000 comments! Which is really odd when you think about…

Learn this incredible financial magic

and turn £2,400 into £20,000 without silly investment risks

Financial magic

Learn this incredible financial magic

and turn £2,400 into £20,000 without silly investment risks

If you’d like to learn some real financial magic – this is it. It might even be one of the most magical money ideas you’ll ever see – and it doesn’t involve taking any silly investment risks. This is an idea that any good, qualified and regulated financial planner will confirm as valid. Just ask…