Achieving more

Why financial planning is not common sense.

and why that's a good thing.

Common Sense. Clear Simple and Wrong. Mencken.

Why financial planning is not common sense.

and why that's a good thing.

A 10 to 20-minute read – depending on your speed. Most of us look for common-sense answers to various questions in life. In this Insight, we’ll explore why that is often a bad idea, particularly when it comes to money. Of course, common-sense answers to simple questions can be helpful. But with complex questions (like…

Does your content need a good SCAN?

Is it working hard enough for your business?

Does your content need a SCAN. Paul Claireaux

Does your content need a good SCAN?

Is it working hard enough for your business?

On this page, you’ll learn about a valuable NEW content scanning service The service is designed primarily for financial planning/advice business owners offering educational Insights on Money (and Money Psychology) topics. However, it could also help you if you offer other professional services in this or other sectors. The aim is simple: to help you…

Four more ways to choose good boxes for your money.

Exploring the second half of the FILTRATE checklist

FILTRATE Checklist. Points 5 to 8. Paul Claireaux

Four more ways to choose good boxes for your money.

Exploring the second half of the FILTRATE checklist

A 6 to 12-minute read – depending on your speed This is the last of four Insights on how to choose the right boxes for your money. Here, we’ll complete our eight-point FILTRATE checklist – and so, equip you to assess any financial product (or strategy) that anyone could ever put to you.

Thinking about choosing boxes for your money?

Let's be clear, you don't start here!

It pays to keep an open mind. Carl Sagan. Paul Claireaux

Thinking about choosing boxes for your money?

Let's be clear, you don't start here!

A 10 to 20-minute read – depending on your speed This is the first of four Insights on how to choose the right boxes for your money. In this series, we’ll equip you with an eight-point checklist for assessing any financial product (or strategy) that anyone could ever put to you. And this checklist will…

Five reasons we don’t talk about money.

And how to overcome them.

Elephant in the room.

Five reasons we don’t talk about money.

And how to overcome them.

A 10 to 20-minute read, depending on your speed. This is the first of two Insights for anyone who struggles to talk about (and deal with) personal money matters. And that’s most of us from time to time! Here, we’ll explore the first five of ten reasons we might find it hard to talk about…

Five (more) reasons we don’t talk about money

and how to overcome these blocks.

Lone Elephant. Paul Claireaux

Five (more) reasons we don’t talk about money

and how to overcome these blocks.

A 10 to 20-minute read, depending on your speed. This is the second of two Insights for anyone who struggles to talk about (and deal with) personal money matters. And that’s most of us at times! Here, we’ll explore another five (of ten) reasons we might find it hard to talk about money, whether with…

Need more “BANGS” for your marketing bucks?

What if you could save 50% to 90% on your content marketing costs?

Need more BANGS 3. Paul Claireaux

Need more “BANGS” for your marketing bucks?

What if you could save 50% to 90% on your content marketing costs?

This is the third of three Insights for owners of financial planning and advice firms—on cutting your marketing costs.  If you’re building or enhancing your (consumer-facing) educational library, this Insight is definitely for you. This is a 15 to 20-minute read, depending on your speed. 

How could you build a great financial education program?

And what might your program cost?

Marketing too hard and expensive. Paul Claireaux

How could you build a great financial education program?

And what might your program cost?

In this series of three posts (for financial planners and advisers), I explore why great financial education programs can cost £200,000 or more over time. And I show you how to eliminate most of those costs—and the immense work these projects can demand of you. In the first short post, I explored the question of…

How much educational content is enough?

What's essential for success in content marketing?

How much is enough. Paul Claireaux

How much educational content is enough?

What's essential for success in content marketing?

This is the first of three posts for owners (and content marketing managers) of financial planning and advice firms. In this series, you’ll learn why a great consumer-facing educational library could cost £100,000 to £200,000 over time. And I show you how to eliminate most of those costs and the immense work that these projects can…

Do you really need a coach?

and are they worth paying for?

IDEAL work. IKIGAI. Paul Claireaux.

Do you really need a coach?

and are they worth paying for?

I like this ‘IDEAL’ work concept – but it’s a high bar to reach. And we must take care not to beat ourselves up when we’re not in that central zone – which is likely to be much of the time. Also be aware that this Venn diagram is often wrongly used to describe the…

Page 1 of 41234