Articles by Paul Claireaux

Four more ways to choose good boxes for your money.

Exploring the second half of the FILTRATE checklist

FILTRATE Checklist. Points 5 to 8. Paul Claireaux

Four more ways to choose good boxes for your money.

Exploring the second half of the FILTRATE checklist

A 6 to 12-minute read – depending on your speed This is the last of four Insights on how to choose the right boxes for your money. Here, we’ll complete our eight-point FILTRATE checklist – and so, equip you to assess any financial product (or strategy) that anyone could ever put to you.

Start with why but…

don't forget what, when, how, where and who

Start with why but...

Start with why but…

don't forget what, when, how, where and who

A great many business and marketing consultants have fallen in love with Simon Sinek and his book, ‘Start with why’… but not everyone is that keen on Sinek’s ideas, and here’s why!

Can we build more trust in financial planning?

And feel good about it - all at a minimal cost?

To lift yourself up. Booker T. Paul Claireaux

Can we build more trust in financial planning?

And feel good about it - all at a minimal cost?

In this Insight for leaders of financial planning, advice and coaching firms, I explore a proven way to build more trust with consumers – while reducing costs and risks in your business. This is a 10 to 20-minute read – but it could save you £100,000  in content creation costs over the next few years….

Would you dance with a lone nut?

And encourage others to join a NEW movement

Twain. Pause and Reflect. WC. C. Paul Claireaux

Would you dance with a lone nut?

And encourage others to join a NEW movement

If you’re anything like me, you’ll know that being different can sometimes be tough. Most people find it easier to agree (or go along) with the majority.

How to be less busy

and achieve more of what *really* matters to you

How to be less busy

and achieve more of what *really* matters to you

Who wants to be – a less busy bee? Lots of us do, so let’s explore how to achieve more of what matters to us – without getting frazzled on the way?

Why you need to beware of goal obsession

and how it could literally kill you

Aircraft into storm

Why you need to beware of goal obsession

and how it could literally kill you

If you’re planning to travel by aeroplane again (at some time in the future!) you’ll be pleased to know that pilots are trained to avoid goal obsession. In this short Insight, I want to explore why you need to avoid goal obsession too – and why you need to be extra ‘wary’ of those around…

Here’s my happiness list

What's on yours?

Here’s my happiness list

What's on yours?

How often do you stop and think about what’s really important for your personal happiness? What activities seriously lift your mood – without giving you a hangover afterwards? In this extract from one of my books – I’ll tell you mine.

What is selling really about?

and why you simply can't avoid it.

What's selling all about

What is selling really about?

and why you simply can't avoid it.

Most people in business say ‘I don’t like selling’ or ‘I don’t want our marketing to be salesy‘ … and I absolutely get that. No one wants to be viewed as a ‘cheezy, sleazy’ salesperson, do they? But if being ‘salesy’ is absolutely not what selling is about, what’s the secret?

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