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Six ways to rate a content creator? (Part 2)

Does the content go deep enough to fascinate your audiences?

5th October 2025 How do you rate a content supplier. Part 2. Paul Claireaux

Six ways to rate a content creator? (Part 2)

Does the content go deep enough to fascinate your audiences?

5th October 2025

This (10-minute read) is the second of three Insights for owners of Financial Planning and Advice firms, in which I outline six questions to help you assess any potential (or existing) content supplier. If you’d rather talk than read about these six tests, you can book a meeting here

Why does content creation take so long?

and what can you do to save most of those costs?

18th February 2025 How much time. Paul Claireaux.

Why does content creation take so long?

and what can you do to save most of those costs?

18th February 2025

Why does content creation take so much time? Here’s an outline of why content creation takes so much time. First, it takes a financial planning qualified and skilled writer between 30 and 60 minutes (per 100 words) to create and finish a solid educational Insight of between 2,000 and 3,000 words. Yes, that sounds like…

How to manage your workers for success

and have great relationships too

12th January 2025 Elements of people management

How to manage your workers for success

and have great relationships too

12th January 2025

If you lead or manage others, you know how hard it can be to get everything right, about this people management game right, all of the time. And, if you’re already working flat out, to develop and run your own business, the challenge can be simply overwhelming. So, in this Insight, we look at how…

Can we build more trust in financial planning?

And feel good about it - all at a minimal cost?

9th July 2024 To lift yourself up. Booker T. Paul Claireaux

Can we build more trust in financial planning?

And feel good about it - all at a minimal cost?

9th July 2024

In this Insight for leaders of financial planning, advice and coaching firms, I explore a proven way to build more trust with consumers – while reducing costs and risks in your business. This is a 10 to 20-minute read – but it could save you £100,000  in content creation costs over the next few years….

What is selling really about?

and why you simply can't avoid it.

12th October 2020 What's selling all about

What is selling really about?

and why you simply can't avoid it.

12th October 2020

Most people in business say ‘I don’t like selling’ or ‘I don’t want our marketing to be salesy‘ … and I absolutely get that. No one wants to be viewed as a ‘cheezy, sleazy’ salesperson, do they? But if being ‘salesy’ is absolutely not what selling is about, what’s the secret?

The number one secret to success in sales

The simple solution that most people ignore

12th October 2020 #1 secret to sales success. Paul Claireaux

The number one secret to success in sales

The simple solution that most people ignore

12th October 2020

If you’re interested in selling (or you need your team to sell) a lot more of your products or services for the same or less effort, then this Insight is for you. This is also probably the most valuable business tip I know.

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