Earn more money

This is the third of three Insights for owners of financial planning and advice firms—on cutting your marketing costs.  If you’re building or enhancing your (consumer-facing) educational library, this Insight is definitely for you. This is a 15 to 20-minute read, depending on your speed. 

In this series of three posts (for financial planners and advisers), I explore why great financial education programs can cost £200,000 or more over time. And I show you how to eliminate most of those costs—and the immense work these projects can demand of you. In the first short post, I explored the question of…

This is the first of three posts for owners (and content marketing managers) of financial planning and advice firms. In this series, you’ll learn why a great consumer-facing educational library could cost £100,000 to £200,000 over time. And I show you how to eliminate most of those costs and the immense work that these projects can…

This (10-minute read) is the second of three Insights for owners of Financial Planning and Advice firms, in which I outline six questions to help you assess any potential (or existing) content supplier. If you’d rather talk than read about these six tests, you can book a meeting here

This (10-minute read) is one of three Insights for owners of Financial Planning/Advice firms, covering six tests for rating the services of content creators or suppliers.

Why does content creation take so much time? Here’s an outline of why content creation takes so much time. First, it takes a financial planning qualified and skilled writer between 30 and 60 minutes (per 100 words) to create and finish a solid educational Insight of between 2,000 and 3,000 words. Yes, that sounds like…

In this Insight for leaders of financial planning, advice and coaching firms, I explore a proven way to build more trust with consumers – while reducing costs and risks in your business. This is a 10 to 20-minute read – but it could save you £100,000  in content creation costs over the next few years….