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Articles by Paul Claireaux

What exactly is ‘Education-First’ Marketing?

And why is it the key to YOUR business success?

4th September 2025 School children. Hands up. Paul Claireaux

What exactly is ‘Education-First’ Marketing?

And why is it the key to YOUR business success?

4th September 2025

A 10 to 20 minute read, depending on your speed. In this Insight, I’ll explore why leading firms (in all professional services) now take an education-first approach to marketing. And we’ll see why this is crucial to your firm’s long-term success, regardless of how you obtain enquiries for your services.

Who might be happy after a stock market crash?

and who might be seriously upset?

27th August 2025 Grace, Ian and Robert. Paul Claireaux.

Who might be happy after a stock market crash?

and who might be seriously upset?

27th August 2025

A 10 to 15-minute read – depending on your speed. By the end of this Insight (for investors of all ages), you’ll understand more than most people about this critically important paradox of investing. In short, you’ll know why stock market crashes can (simultaneously) be good news for some people and miserable for others! We…

Should you pay for financial advice?

And if so, what's a reasonable price?

26th August 2025 Lost in front of map. Paul Claireaux

Should you pay for financial advice?

And if so, what's a reasonable price?

26th August 2025

If you’re considering working with a financial coach, planner, or adviser and are concerned about the potential cost, this Insight is for you. This is a 10 to 20-minute read, depending on your speed. Yes, it’s quite a long read, but we believe everyone needs to understand the (various) answers to this question. After all,…

Can you solve the same birthday riddle?

and how could that help you in life?

20th August 2025 School children. Hands up. Paul Claireaux

Can you solve the same birthday riddle?

and how could that help you in life?

20th August 2025

A 5 to 10-minute read – depending on your speed. In our Insight on why financial planning is not common sense, we asked you to guess the answer to this same-birthday riddle. And if you’ve not yet read that Insight, start there.

How many ways are you unique?

And why is this the key to planning your money?

18th August 2025 How many ways are you unique. Clean. Paul Claireaux

How many ways are you unique?

And why is this the key to planning your money?

18th August 2025

When we recognise we’re unique, we stop wasting time looking for ready-made financial plans – from bloggers, influencers or the money pages of the Press. Instead, we focus on designing what we need – a plan for our unique circumstances and financial life goals. We are unique in many ways, as we’ll see, but we…

Why financial planning is not common sense.

and why that's a good thing.

17th August 2025 Common Sense. Clear Simple and Wrong. Mencken.

Why financial planning is not common sense.

and why that's a good thing.

17th August 2025

A 10 to 20-minute read – depending on your speed. Most of us look for common-sense answers to various questions in life. In this Insight, we’ll explore why that is often a bad idea, particularly when it comes to money. Of course, common-sense answers to simple questions can be helpful. But with complex questions (like…

Six ways to rate a content creator? (Part 2)

Is the content: Deep-dive, Expansive and Fairly priced?

22nd July 2025 How do you rate a content supplier. Part 2. Paul Claireaux

Six ways to rate a content creator? (Part 2)

Is the content: Deep-dive, Expansive and Fairly priced?

22nd July 2025

This (10 to 15-minute read) is the second of two Insights for owners of Financial Planning, Advice, or Coaching firms. Across these two Insights, we explore six hard questions to help you assess the services of any potential (or existing) content creator or supplier. If you’d rather talk than read about these six tests, book…

Six ways to rate a content creator (Part 1)

Is their content Accurate, Balanced and Compelling?

17th July 2025 How do you rate a content creator. Paul Claireaux

Six ways to rate a content creator (Part 1)

Is their content Accurate, Balanced and Compelling?

17th July 2025

This (7 to 15-minute read) is the first of two Insights for owners of Financial Planning, Advice, or Coaching firms. Across these two Insights, I’ll outline six hard questions for rating the services of any potential content creator or supplier. The first three questions and some wider points are covered in this Insight. The other…

What makes you financially unique?

and how does knowing this help you design a sound financial life plan?

8th June 2025 What makes you unique. Penguins. Paul Claireaux

What makes you financially unique?

and how does knowing this help you design a sound financial life plan?

8th June 2025

This is the second of two Insights on the many ways that each of us is unique – and why your understanding of this is key to planning your money.

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