What is selling really about?
and why you simply can't avoid it.
12th October 2020
What is selling really about?
and why you simply can't avoid it.
12th October 2020Most people in business say ‘I don’t like selling’ or ‘I don’t want our marketing to be salesy‘ … and I absolutely get that. No one wants to be viewed as a ‘cheezy, sleazy’ salesperson, do they? But if being ‘salesy’ is absolutely not what selling is about, what’s the secret?