Why financial planning is not common sense

Common Sense. Clear Simple and Wrong. Mencken.

Could this Insight help your clients, potential clients – and their family and friends?

On this page, I answer six questions:

  1. What will your audiences learn from this Insight on ‘Why financial planning is not common sense.’ 
  2. How will you decide if this Insight is right for your business?
  3. How evergreen (long-lasting) is this Insight?
  4. Where in the world can you use this Insight?
  5. What assets do you receive when you buy a license to use this Insight?
  6. What’s the cost of this content compared to the cost of creating it in-house?

If you’re new here, read this summary first to decide, in general terms, if my content-to-go service could be right for you.

And be sure to sign up for my educator’s newsletter to be the first to hear about new content and updates to existing content.

1. What will your audiences learn from this (double) Insight?

Most of us look for common-sense answers to various questions in life – but that’s often a bad idea, particularly around money.

Of course, common-sense answers to simple questions can be helpful, but with complex questions (like making plans for our lives and our finances), common-sense thinking can lead us to make enormous mistakes.

So, in this insight, we use an amusing table of common-sense contradictions (and some number riddles) to show how easily we fall into this trap and why we must use a solid planning process to avoid it.

This pack also includes a bonus Insight, which explains the extraordinary result in the same birthday riddle and explores a powerful insight from that riddle which we can all use to our advantage in life.

2. How might you decide if this Insight is right for your business?

Start by reading the Insight, Common Sense Insight here.

Preparing this content for your business only requires minor edits. You apply your preferred term (‘adviser’ or ‘planner’ or ‘coach’, etc.) and your own call to action to the content, and you’re ready to go.

If you want to make significant changes to this content, please contact me to explore that option before you purchase a license. Minor changes that do not affect any core message should be fine, but please check with me first if you want to change some of the messages.

And please be aware that a highly qualified Chartered Financial Planner has checked (and is happy with) this Insight.

Subject to my availability, we may be able to create derivative versions of this content if you feel you need those.

Just be aware that such custom-made pieces will cost more than this ‘ready-to-use’ content. And we’d need to agree on how we work together to create those unique pieces.

3. How evergreen (long-lasting) are these Insights?

Most of the messages in this Insight are ‘evergreen’ and will not be affected by changes in tax or interest rates, movements in markets or the winds of change in politics or economics.

In the few areas where updates may be required I’ll make those amends and issue the new version free of charge to all license holders.

If you spot any out-of-date information, feel free to notify me, and I’ll update them ASAP.

4. Where in the world can you use these Insights?

Most of the core messages in this Insight apply to savers and investors worldwide.

In any event, if you’re a non-UK-based adviser or coach, you may license the content and edit any messages that need to be changed for your market.

In the future, I hope to partner with a qualified and experienced US-based financial planner to create a US-ready set of these Insights. If that project interests you, please e-mail me at hello@paulclaireaux.com

5. What assets do you receive when you purchase a license?

Once you purchase a license to use this content, you’ll receive an e-mail with a link to a folder containing:

  • The main (and bonus) consumer-facing educational Insight – with about 5,000 carefully crafted words (equivalent to around 10% of a typical non-fiction book)
  • 15 high-quality and website-optimised images to bring the Insights to life. Images are essential for boosting engagement and where you choose to present this content as a slide deck within or outside your business.

6. What’s the cost of this content versus creating it in-house?

Cost Comparisons. Common Sense. Paul ClaireauxIf you have a highly skilled (and financial planning-qualified) writer in-house, they’d need between 25 and 50 hours of intense work to develop ideas like this, research the facts and create these Insights with all the images.

Yes, it might take less (or more!) time, depending on your in-house writer’s skills – and how many drafts are needed before you’re happy with the result. 

For your information, I typically create 7 to 10 drafts of my Insights before I’m happy with my work.

Different content creators (like authors and songwriters) work at different paces, and the pace varies between songs Insights, too! 

Assuming you charge that person’s time at the average adviser rate of £200 per hour (Source: Vouched For), this content set would cost you between £5,000 and £10,000 to create. So, I’ll assume a mid-point estimate of £7,500.

Double those estimates for a £400 hourly rate. Halve them for a rate of £100 per hour.

If you hired a professional writer to create this content, you might save a third of those costs if the writer can create high-quality content faster than your in-house adviser, and their fees are less than those of an adviser – which they generally will be.

My fee today for a lifetime license to use this content (with free updates) is 97% less than the mid-point estimate cost of creating your own content.

This launch offer price equates to less than 1 hour of work for an average financial adviser – and is more than 50% off the normal price for this series of Insights.

This ‘giveaway’ offer is only available to a limited number of firms (worldwide) who license this content – and will be withdrawn without notice.

So, if you feel your clients (or their family and friends) would value this series, please grab this lifetime license now.

The price shown is for firms offering financial advice, planning, or coaching and employing less than eight client-facing staff.

If your firm is larger or you offer other financial services, please e-mail to request a price quote for this license at hello@paulclaireaux.com

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