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Articles by Paul Claireaux

How much educational content is enough?

What's essential for success in content marketing?

14th October 2025 How much is enough. Paul Claireaux

How much educational content is enough?

What's essential for success in content marketing?

14th October 2025

This is the first of three posts for owners (and content marketing managers) of financial planning and advice firms. In this series, you’ll learn why a great consumer-facing educational library could cost £100,000 to £200,000 over time. And I show you how to eliminate most of those costs and the immense work that these projects can…

Do you really need a coach?

and are they worth paying for?

9th October 2025 IDEAL work. IKIGAI. Paul Claireaux.

Do you really need a coach?

and are they worth paying for?

9th October 2025

I like this ‘IDEAL’ work concept – but it’s a high bar to reach. And we must take care not to beat ourselves up when we’re not in that central zone – which is likely to be much of the time. Also be aware that this Venn diagram is often wrongly used to describe the…

Six ways to rate a content creator (Part 3)

Do they expand your Insight library, and are their fees fair?

5th October 2025 How to rate a content creator. Part 3. Paul Claireaux

Six ways to rate a content creator (Part 3)

Do they expand your Insight library, and are their fees fair?

5th October 2025

This (10-minute read) is the last of three Insights for owners of Financial Planning and Advice firms, in which I outline six questions to help you assess any potential (or existing) content supplier. If you’d rather talk than read about this checklist, book a meeting with me here. 

Six ways to rate a content creator? (Part 2)

Does the content go deep enough to fascinate your audiences?

5th October 2025 How do you rate a content supplier. Part 2. Paul Claireaux

Six ways to rate a content creator? (Part 2)

Does the content go deep enough to fascinate your audiences?

5th October 2025

This (10-minute read) is the second of three Insights for owners of Financial Planning and Advice firms, in which I outline six questions to help you assess any potential (or existing) content supplier. If you’d rather talk than read about these six tests, you can book a meeting here

What exactly is ‘Education-First’ Marketing?

And why is it the key to YOUR business success?

4th September 2025 School children. Hands up. Paul Claireaux

What exactly is ‘Education-First’ Marketing?

And why is it the key to YOUR business success?

4th September 2025

A 10 to 20 minute read, depending on your speed. In this Insight, I’ll explore why leading firms (in all professional services) now take an education-first approach to marketing. And we’ll see why this is crucial to your firm’s long-term success, regardless of how you obtain enquiries for your services.

Who might be happy after a stock market crash?

and who might be seriously upset?

27th August 2025 Grace, Ian and Robert. Paul Claireaux.

Who might be happy after a stock market crash?

and who might be seriously upset?

27th August 2025

A 10 to 15-minute read – depending on your speed. By the end of this Insight (for investors of all ages), you’ll understand more than most people about this critically important paradox of investing. In short, you’ll know why stock market crashes can (simultaneously) be good news for some people and miserable for others! We…

Should you pay for financial advice?

And if so, what's a reasonable price?

26th August 2025 Lost in front of map. Paul Claireaux

Should you pay for financial advice?

And if so, what's a reasonable price?

26th August 2025

If you’re considering working with a financial coach, planner, or adviser and are concerned about the potential cost, this Insight is for you. This is a 10 to 20-minute read, depending on your speed. Yes, it’s quite a long read, but we believe everyone needs to understand the (various) answers to this question. After all,…

Can you solve the same birthday riddle?

and how could that help you in life?

20th August 2025 School children. Hands up. Paul Claireaux

Can you solve the same birthday riddle?

and how could that help you in life?

20th August 2025

A 5 to 10-minute read – depending on your speed. In our Insight on why financial planning is not common sense, we asked you to guess the answer to this same-birthday riddle. And if you’ve not yet read that Insight, start there.

How many ways are you unique?

And why is this the key to planning your money?

18th August 2025 How many ways are you unique. Clean. Paul Claireaux

How many ways are you unique?

And why is this the key to planning your money?

18th August 2025

When we recognise we’re unique, we stop wasting time looking for ready-made financial plans – from bloggers, influencers or the money pages of the Press. Instead, we focus on designing what we need – a plan for our unique circumstances and financial life goals. We are unique in many ways, as we’ll see, but we…

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