Why financial planning is not common sense

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If you are, and you know this particular lifetime license is right for your business, click here to buy it

Have you considered my NEW ‘All Insights Pass’?

If you’re new here, consider my ‘All Insights Pass’ before you buy this single Insight license.

The All Insights Pass allows you to use all of my current and future Insights in your business, in exchange for one low monthly fee.

And, as with all my licensed Insights, the content updates and upgrades are included in that fee.

It’s all explained here.

What’s covered on this page?

For this Insight on ‘Why Financial Planning is not common sense’ I’ll answer six questions:

1. What will your audiences learn?
2. How could this content help your business?
3. Is this Insight Evergreen – will it last a long time?
4. Can you use it outside of the UK?
5. What assets do you receive when you license this Insight?
6. How does the cost of this license compare to creating this Insight in-house?

If you have other questions about these Insights or my services in general, email me at hello@paulclaireaux.com

Or book directly into my diary here.

1. What will your audiences learn from these Insights?

Most of us look for common-sense answers to various questions in life, but that’s often a bad idea, esp. around money.

Of course, common-sense answers to simple questions can be helpful. But with complex questions (like making plans for our lives and our finances), common-sense thinking can lead us to make enormous mistakes.

So, in this insight, we share an amazing and amusing table of common-sense contradictions – and some number riddles – to show how easily we fall into this trap and why we need a solid planning process to avoid it.

This pack also includes a bonus Insight on the extraordinary ‘Same birthday riddle’ – and explores the powerful insight it offers that we can all use to our advantage in life.

2. How could this series help your business?

By sharing compelling and audience-relevant educational Insights, you can:

1. Demonstrate your warmth and competence to build trust before you meet potential clients.
2. Generate more suitable enquiries for your services.
3. Reduce the need for costly push marketing activities, such as advertising.
4. Save yourself (and clients) valuable time at the onboarding, advice and review stages of your service.
5. Raise your prospects’ awareness of the value of your services.
6. Minimise some key business risks.

In fact, there are 25 general benefits of education-first marketing, all listed here.

And those are on top of the specific benefits to your audiences of grasping the concepts in this Insight.

In short, this Insight will bring (or keep) your audiences closer to YOU by giving them a better view of the value of your advice.

And that’s what all my Insights are designed to do – as shown here. 

3. How could you use these Insights in your business?

After buying this license, you’ll have immediate access to the text and image files, and you’re then free to:

• Produce the Insight in multiple formats: blog posts, presentation slide decks, videos, or PDF guides as downloadable lead magnets.
• Apply your firm’s formatting style, colours, logo, etc.
• Describe your role (planner, adviser, coach, wealth manager, etc.) in your preferred way.
• Remove or change the images as needed, provided this does not change the messages. And I do suggest you use some form of in-post images because they significantly boost engagement.
• Add your own ‘call to action’ messages to direct readers to seek your help in your preferred way – via telephone, e-mail, chatbot, or enquiry form.
• Remove any links to related Insights – if you don’t wish to offer those.
• Add a regulatory warning if your compliance manager insists that is necessary. Just make them aware that this content is generic education, not a financial promotion.

Instructions on preparing these Insights for use in your business are in the pack you download after purchasing the license.

Do you need custom-made content for your business?

If you believe you might want to make more substantive changes to this Insight, book a meeting to discuss this before purchasing a license.

Image changes and minor text edits that do not affect any message should be OK, but please check with me first if you want to change this content.

I spend an enormous amount of time researching and crafting these Insights, which have been checked by a highly qualified financial planner.

So, these Insights are not rough drafts. And I want to protect your reputation (and mine) by maintaining the integrity (accuracy and balance) of this content.

I’m happy to discuss working with you to create custom-made works, including unique derivative versions of my existing and planned Money Insights.

Derivative works give you the best of both worlds. The insights are tailored to your needs and ideas, but you still save 50% to 80% on the cost of creating similar content in-house.

We’d just need to meet online to agree on how we could create derivative works together. 

So book a meeting here if you’d like to do that.  

3. How evergreen (long-lasting) is this Insight?

Most of the messages in these Insights are Evergreen, so they will not be affected by changes in tax or interest rates, stock market prices, or the winds of political or economic change!

Of course, I will update and may upgrade these Insights in the future – and those updates will be made available to all license holders free of charge.

4. Where in the world can you use this Insight?

This Insight is designed to help financial planners, advisers, and coaches attract, engage and retain financial planning clients worldwide.

If you’re a non-UK-based adviser or coach, you may license the content and edit any financial product or tax messages where necessary.

In the future, I hope to partner with a qualified and experienced US-based financial planner to create a US-ready set of all my other Insights. If that project interests you, please e-mail me at hello@paulclaireaux.com

5. What content assets will you receive?

Once you purchase a license to use this content, you’ll receive an e-mail with a link to a folder containing:

1. These two Insights comprise c. 5,000 carefully crafted words – which equates to c. 10% of a typical non-fiction book!
2. 15 high-quality and website-optimised images to bring the Insights to life. Images are essential for boosting engagement and where you choose to present this content as a slide deck within or outside your business.

6. How much could you save with this lifetime license?

I’ve priced this lifetime license to save you c. 95% of the cost of creating content of similar depth and quality in-house.

This assumes you employ a highly skilled (and financial planning-qualified) writer, and you account for their time at the average adviser rate of £200 per hour (Source: Vouched For)

Realistically, your in-house writer would need between 25 and 50 hours of intense work to create a finished Insight like this one.

So, this would cost between £5,000 and £10,000 to create in-house, and I’ve used the midpoint of £7,500 in the image above.

Double those cost estimates if your writer can earn £400 per hour on other work. Halve them if their hourly rate is £100.

I’ve outlined why it takes so much time to create high-quality Insights in this other post.

Content creators (like authors and songwriters) work at different paces, and the pace varies with the complexity and length of the lessons.

What surprises many people is that longer works take disproportionately longer to write. And that’s because you have content structuring in addition to crafting all the key messages.

For example, this Insight took me about 36 hours of intense effort to create. However, the lifetime license to use this Insight is available (with free updates) for a fee that one average adviser could earn in one and a half hours.

Fair price?

The price shown below is for smaller advice firms

The lifetime license price on the button below applies to firms offering financial advice, planning, or coaching and employing less than eight client-facing staff.

If your firm is larger than this or you offer other financial services, please ask me to quote you a price for this license at hello@paulclaireaux.com

This license price is slightly higher for larger firms, but the pricing ensures your cost per adviser is lower than for smaller firms.

Should you try before you buy?

On this page, you’ve learned about the benefits and costs of using one of my licensable Insight series.

Before you license it, however, be sure to look at my NEW ‘All Insights Pass’ which enables you to use all my current and future Insights in exchange for a low monthly fee.

I don’t mind which option you choose, as long as it offers great value to your business.

Do you need help to decide?

This bar chart offers realistic estimates of the range of costs to build or acquire a sound Insights library.

I’m happy to help you explore these options on a video call.

And I’m keen to ensure you get the best deal possible for your business from me or any content creator you work with.

If you’d like to do that, book a meeting directly into my diary here.  

Happy to license this Insight?

If you’re ready to use this ‘Common Sense’ (and Bonus) Insight in your business, purchase the lifetime license (with FREE updates) right here.

£297.00 – Purchase Checkout Added to basket

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