Posts Tagged ‘what matters to you’

No one cares how much you know

until they know how much you care

Roosevelt. No one cares how much you know

No one cares how much you know

until they know how much you care

No one cares, how much you know until they know how much you care What a truly brilliant insight that is. It comes from Theodore (Teddy) Roosevelt, U.S. president from 1901 to 1909, and I think some business leaders could learn a lesson from this. If you want to motivate people to work with you,…

What is selling really about?

and why you simply can't avoid it.

What's selling all about

What is selling really about?

and why you simply can't avoid it.

Most people in business say ‘I don’t like selling’ or ‘I don’t want our marketing to be salesy‘ … and I absolutely get that. No one wants to be viewed as a ‘cheezy, sleazy’ salesperson, do they? But if being ‘salesy’ is absolutely not what selling is about, what’s the secret?

How to write a strong news story

but why reading those stories can mislead you

How to write a strong news story

How to write a strong news story

but why reading those stories can mislead you

What makes for a strong news story? In this Insight, I’ll share what a media trainer told me about that. I’ll also offer my own views on how the ‘strong news’ approach creates misleading and potentially harmful stories about money, investing and pensions and what you can do about it.

How to write stuff worth reading

and do something worth writing about

Franklin not be forgotten when you're dead and rotten

How to write stuff worth reading

and do something worth writing about

In this second in a series of Insights on writing (for financial advisers and product providers), I’ll explore how you can achieve both of Franklin’s goals by writing just one series of articles. Also, for anyone happy to forego the ‘fame’ opportunity, I’ll look at the minimum goals you’ll want to set for your client-facing…