A great many business and marketing consultants have fallen in love with Simon Sinek and his book, ‘Start with why’… but not everyone is that keen on Sinek’s ideas, and here’s why!
If you’re anything like me, you’ll know that being different can sometimes be tough. Most people find it easier to agree (or go along) with the majority.
Who wants to be – a less busy bee? Lots of us do, so let’s explore how to achieve more of what matters to us – without getting frazzled on the way?
I came to the conclusion, many years ago, that we should listen harder to quiet folk. And here I’d like to explain why.
If you’re planning to travel by aeroplane again (at some time in the future!) you’ll be pleased to know that pilots are trained to avoid goal obsession. In this short Insight, I want to explore why you need to avoid goal obsession too – and why you need to be extra ‘wary’ of those around…
How often do you stop and think about what’s really important for your personal happiness? What activities seriously lift your mood – without giving you a hangover afterwards? In this extract from one of my books – I’ll tell you mine.
Most people in business say ‘I don’t like selling’ or ‘I don’t want our marketing to be salesy‘ … and I absolutely get that. No one wants to be viewed as a ‘cheezy, sleazy’ salesperson, do they? But if being ‘salesy’ is absolutely not what selling is about, what’s the secret?
If you’re interested in selling (or you need your team to sell) a lot more of your products or services for the same or less effort, then this Insight is for you. This is also probably the most valuable business tip I know.
This truly wonderful video by Derek Sivers explores the meaning of life in under 20 minutes! This is seriously worth watching…
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