Insights

How to write a strong news story

How to write a strong news story

How to write a strong news story

What makes for a strong news story? In this Insight, I’ll share what a media trainer told me about that. I’ll also offer my own views on how the ‘strong news’ approach creates misleading and potentially harmful stories about money, investing and pensions and what you can do about it.

How to write stuff worth reading

Franklin not be forgotten when you're dead and rotten

How to write stuff worth reading

In this second in a series of Insights on writing (for financial advisers and product providers), I’ll explore how you can achieve both of Franklin’s goals by writing just one series of articles. Also, for anyone happy to forego the ‘fame’ opportunity, I’ll look at the minimum goals you’ll want to set for your client-facing…

How to get great content on your website

Put great content on your site

How to get great content on your website

In this first of a new series of Insights, we’ll look at the enormous benefits of having great content on your website – and how you can get it there without a lot of stress and cost.

Help your children to help you more

Help your children help you more

Help your children to help you more

Children… doing more around the house? Yes, I know it sounds impossible, but it’s not. So, let’s get straight into this.

How to prevent arguments about money

Arguments about money

How to prevent arguments about money

If you have arguments about money with your partner – or you sense an argument is brewing – this Insight is for you. You might also find this Insight useful even if ‘money is no problem’ in your home, currently, or to share it to help others.

Throw away your dream board

Voodoo dream boards

Throw away your dream board

A lot of personal coaches will tell you that to boost your chances of success on your biggest life goals, you need to imagine yourself having achieved that goal. Many will also suggest that you create a dream board (aka Vision Board) with colourful pictures of everything you want, or believe you will become, to…