Communicate like Churchill
Winston Churchill was famous for many things but perhaps his greatest asset was his speaking power.
People follow leaders who communicate well.
That said, we’ve been reminded this year, that some people follow overconfident fools.
A subject we’ll come back to another time.
Today I want to focus on what Churchill did differently to make him stand out as such a powerful speaker.
Of course, there are many aspects to this but Churchill knew the real key to persuasive power.
And that’s the simplicity of what you say.
Churchill liked brevity 😉
Here’s the advice he sent to his officials when he became Prime Minister.
This note has just been released by the UK Cabinet office who, like other UK government departments, are now very active on Twitter – the home of the short message.
Now there are a great many stories about Churchill’s power with words.
This is one of my favourites.
Churchill was giving a talk to a group of school boys.
And he started by announcing that he would . . .. . . sum up the secret to success in just seven words!Click To Tweet
He paused to let that promise ‘sink in’ a little and the boys sat spellbound, waiting for Churchill to reveal the secret.
Then, after some time he spoke, in a quiet voice,
‘Never give up.’
The boys sat frozen in shock.
‘That was only three words!’ they thought to themselves.
‘Had the Prime Minister lost his mind?’
Churchill stood in silence too . . . peering out and scanning the boy’s faces to read their reactions.
But the boys just sat there, bemused and hoping against a fading hope that the old man had something else to say.
Which of course he did . . .
. . . Churchill took a deep breath and continued – in a deafening roar:
‘Never … ever give up.’
Pretty good advice eh?
Have a great day – and please let me know your thoughts on this – or your favourite Churchill story – in the comments below
All the best for now
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